In the UK, the rise of dark, virtual, cloud, and ghost kitchens has been particularly notable, with several brands and companies carving out significant niches in this innovative market segment. These kitchens serve a wide range of cuisines, catering to the diverse tastes of the UK’s population. Below, we’ll highlight some of the key players operating within this space, the brands they’ve developed, and the types of cuisine they offer.
Deliveroo Editions
- Company: Deliveroo
- Cuisine Types: A wide range, including Indian, Italian, Burgers, and Sushi
- Overview: Deliveroo Editions are dedicated hubs housing multiple kitchen spaces from where restaurants can prepare and deliver their food. This model allows established restaurants to extend their reach without opening a new physical location, and it also hosts exclusive virtual brands.
Karma Kitchen
- Company: Karma Kitchen
- Cuisine Types: Varied, from Vegan and Vegetarian options to International cuisines
- Overview: Karma Kitchen offers shared and private kitchen spaces for food businesses of all sizes. It supports a mix of startups and established brands looking to expand their delivery operations. Karma Kitchen focuses on providing not just kitchen space but also a community for food entrepreneurs.
Rebel Foods (Formerly Faasos)
- Company: Rebel Foods
- Cuisine Types: Pizza, Asian, Indian, and Health Foods
- Overview: Originally started in India, Rebel Foods has expanded globally, including into the UK market. It operates multiple virtual restaurant brands out of shared kitchen spaces. Notable for its highly efficient operation model and use of technology, Rebel Foods has introduced a variety of culinary concepts to the delivery market.
Taster
- Company: Taster
- Cuisine Types: Korean, Vietnamese, American (Burgers and Fried Chicken)
- Overview: Taster operates several virtual brands, each focusing on a specific cuisine, developed with input from chefs and culinary experts to ensure authenticity and quality. The company emphasizes food that is not just delivery-friendly but also crafted to meet the expectations of food lovers seeking genuine tastes.
Supper
- Company: Supper
- Cuisine Types: High-end and Fine Dining
- Overview: Supper is a bit unique in the landscape of delivery services, focusing on premium meals from high-end restaurants and chefs. While not a kitchen operator itself, Supper partners with restaurants that may use ghost kitchen facilities to prepare food, ensuring that even gourmet meals can be enjoyed at home.
ItsaCheckmate
- Company: ItsaCheckmate
- Cuisine Types: Broad, including partnerships with restaurants of various cuisines
- Overview: While primarily a technology company that integrates various ordering platforms for restaurants, ItsaCheckmate indirectly supports the ghost kitchen model by enabling efficient operation across multiple delivery services. This support allows restaurants and virtual brands to streamline their operations, focusing on the food.
Examples of Virtual Brands
- Twisted London: One of the early adopters of the ghost kitchen model, offering gourmet burgers and comfort food.
- Mother Clucker: Specializes in tea-brined, buttermilk-soaked, twice-battered fried chicken, operating from cloud kitchens as well as their own locations.
These brands and operators are just a snapshot of the dynamic ghost kitchen ecosystem in the UK. The industry is characterized by rapid innovation and the continual introduction of new culinary concepts to the market. Ghost kitchens have enabled these brands to experiment with and refine their offerings without the overheads of traditional brick-and-mortar establishments, meeting the growing consumer demand for variety and convenience in food delivery.